Juli Novotny

I'm a health and wellness journalist, food blogger and recipe developer. All because I want to always and forever create plant food recipes, share health information and empower people to live a plant-based lifestyle. 

Here I share all my tips, photos, recipes and collaborations. It's very kid-friendly and laid back. My hope is to inspire families to explore real and plant-filled food recipes at their own pace without pressure, judgement or criticism. 

My goal is to make everything pretty yet simple, quick and easy to make. I also talk cool products, design, pregnancy, babies, and parenting from time to time. 

I do believe homemade is always better than canned or packaged. Kids' meals in particular. It's been my passion to share healthy recipes to help kids thrive. 

I hope you like my recipes. If so, please comment or tag me on instagram or facebook

Thanks for stopping by. 

Please also sign up for my weekly newsletter to stay informed: 

work with me

If you are interested in anything marketing (media) related please email me. 

Currently I'm a journalist and blogger at BasilHealth and I have also done work with The Chalkboard Mag, The Honest Company, JambaJuice, Whole Foods Market, and my writing or recipes have been featured online via Huffington Post, The MotherList, Poppy&Seed, Barre3, Fitness Mag, ELLE mag, Prana Clothing, VUORI clothing, and more. 

juli @ puremamas.com  

I do share affiliate links from time to time because I often do have to share my favorite products with you all in order to properly follow my recipes.

All photos and content are property of Pure Mamas (unless otherwise noted), please do not redistribute without my permission, thanks! 


My Bio

In high school I was the head pastry chef at a popular coffee shop near my house. I was obsessed with coffee and baking since I was 13 years old. That's also when I decided to stop eating meat. I loved it so much that I used to have friends over before school {yes it was still dark outside} for homemade lattes and scones. As a baker I'd always cringe as I would pour loads of sugar, white flour and vegetable oils into a bowl, bake it and then serve it as breakfast. Is this really what we eat for breakfast? Sugar and white flour? That always bothered me. So I experimented with recipes at home and made my own healthy cookies and muffins.

Out of high school I decided not to go to culinary school or focus on health food at all because I was afraid I would lose my passion for it. So it was just a hobby. I cooked for all my roommates and boyfriend every night. After graduating from UCLA school of communications {journalism} I couldn't deny my love for cooking any longer and started a vegan, gluten-free, organic snack food company, Kookie Karma, in Santa Monica, CA. Lesson: when you love doing something, you just can't ignore it. I am also a few classes shy of my Masters in Holistic Nutrition. 

Kookie Karma products were featured in Whole Foods Markets and select health food stores internationally. 

Now age 37 I'm living in Southern California with my tribe. 

CHECK OUT MY LIFE ON INSTAGRAM for more recipes, food, family and friend pics.